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Upselling Solar: How Builders Can Turn a Requirement into a Growth Opportunity

Published Feb. 06, 2020

Builder & Developer magazine recently wrote that California’s mandate for all new homes to include solar energy represents “a first step into a brave new world of residential construction that will shape a new vision for home life.”

At Citadel Roofing & Solar, we believe that comment suggests a forward-thinking mindset that will separate the builders and developers who really succeed with solar from those who merely fulfill a requirement.



Executive Vice President Aaron Nitzkin talks about the three types of solar-related products that provide immediate opportunities for builders to differentiate their products and “upsell” their solar homes -- energy storage systems, Electric Vehicle chargers, and larger solar energy systems with more panels -- in this article, which was published by Builder & Developer on December 19, 2019.



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