--- title: "Upselling Solar: How Builders Can Turn a Requirement into a Growth Opportunity" description: Three types of solar-related products provide immediate opportunity for California homebuilders to differentiate their products and “upsell” their solar homes. image: https://blog.citadelrs.com/hubfs/CIT%20Blog%20Header%20.png --- CALL OR [CLICK](https://info.citadelrs.com/get-a-quote) TODAY FOR A **FREE** SOLAR CONSULTATION: [(833) 410-6579](tel:8334106579) - - - - - - Call Now:[(833) 410-6579](tel:%20(833)%20410-6579) [![Citadel Solar](https://blog.citadelrs.com/hs-fs/hubfs/Citadel-Color-Logo.png?noresize&width=120&name=Citadel-Color-Logo.png)](https://www.citadelrs.com/) - - - - - [Homeowners](https://www.citadelrs.com/residential/) - [Solar](https://www.citadelrs.com/residential/solar/) - [Solar Energy Storage](https://www.citadelrs.com/residential/solar-battery-energy-storage/) - [Solar Maintainance](https://www.citadelrs.com/residential/solar-maintenance/) - [Roofing](https://www.citadelrs.com/residential/roofing/) - [Smart Panels](https://www.citadelrs.com/residential/residential-smart-panels/) - [Customer Stories](https://www.citadelrs.com/residential/customer-stories/) - [FAQ](https://www.citadelrs.com/residential/faqs/) - [Businesses](https://www.citadelrs.com/commercial/) - [Solar](https://www.citadelrs.com/commercial/solar/) - [Solar Energy Storage](https://www.citadelrs.com/commercial/solar-battery-energy-storage/) - [Solar Maintainance](https://www.citadelrs.com/commercial/solar-maintenance/) - [Roofing](https://www.citadelrs.com/commercial/roofing/) - [Portfolio](https://www.citadelrs.com/commercial/portfolio/) - [FAQ](https://www.citadelrs.com/commercial/faqs/) - [Homebuilders](https://www.citadelrs.com/homebuilders/) - [Service Areas](https://www.citadelrs.com/service-areas/) - [Northern California](https://www.citadelrs.com/service-areas/northern-california/) - [Central California](https://www.citadelrs.com/service-areas/central-california/) - [Southern California](https://www.citadelrs.com/service-areas/southern-california/) - [About Us](https://www.citadelrs.com/about-us/) - [The Citadel Way](https://www.citadelrs.com/about-us/why-citadel/) - [Our Team](https://www.citadelrs.com/about-us/our-team/) - [Testimonials & Reviews](https://www.citadelrs.com/about-us/reviews-testimonials/) - [Referral Program](https://www.citadelrs.com/about-us/referral-program/) - [Community Involvement](https://www.citadelrs.com/about-us/community-involvement/) - [Careers](https://www.citadelrs.com/careers/) - [Learn](https://www.citadelrs.com/learn/) - [Solar](https://www.citadelrs.com/learn/solar/) - [Energy Storage](https://www.citadelrs.com/learn/solar-battery-energy-storage/) - [Roofing](https://www.citadelrs.com/learn/roofing/) - [Financing](https://www.citadelrs.com/learn/financing/) - [News](https://blog.citadelrs.com/news) - [Blog](https://blog.citadelrs.com) - [Contact Us](https://www.citadelrs.com/contact-us/) **FREE** CONSULTATION: [(800) 400-2852](tel:8004002852) Call Now:[(800) 400-2852](tel:%20(800)%20400-2852) [![Citadel Solar](https://blog.citadelrs.com/hubfs/Citadel-Color-Logo.svg)](https://www.citadelrs.com/) - - - - - [Homeowners](https://www.citadelrs.com/residential/) - [Solar](https://www.citadelrs.com/residential/solar/) - [Solar Energy Storage](https://www.citadelrs.com/residential/solar-battery-energy-storage/) - [Solar Maintainance](https://www.citadelrs.com/residential/solar-maintenance/) - [Roofing](https://www.citadelrs.com/residential/roofing/) - [Smart Panels](https://www.citadelrs.com/residential/residential-smart-panels/) - [Customer Stories](https://www.citadelrs.com/residential/customer-stories/) - [FAQ](https://www.citadelrs.com/residential/faqs/) - [Businesses](https://www.citadelrs.com/commercial/) - [Solar](https://www.citadelrs.com/commercial/solar/) - [Solar Energy Storage](https://www.citadelrs.com/commercial/solar-battery-energy-storage/) - [Solar Maintainance](https://www.citadelrs.com/commercial/solar-maintenance/) - [Roofing](https://www.citadelrs.com/commercial/roofing/) - [Portfolio](https://www.citadelrs.com/commercial/portfolio/) - [FAQ](https://www.citadelrs.com/commercial/faqs/) - [Homebuilders](https://www.citadelrs.com/homebuilders/) - [Service Areas](https://www.citadelrs.com/service-areas/) - [Northern California](https://www.citadelrs.com/service-areas/northern-california/) - [Central California](https://www.citadelrs.com/service-areas/central-california/) - [Southern California](https://www.citadelrs.com/service-areas/southern-california/) - [About Us](https://www.citadelrs.com/about-us/) - [The Citadel Way](https://www.citadelrs.com/about-us/why-citadel/) - [Our Team](https://www.citadelrs.com/about-us/our-team/) - [Testimonials & Reviews](https://www.citadelrs.com/about-us/reviews-testimonials/) - [Referral Program](https://www.citadelrs.com/about-us/referral-program/) - [Community Involvement](https://www.citadelrs.com/about-us/community-involvement/) - [Careers](https://www.citadelrs.com/careers/) - [Learn](https://www.citadelrs.com/learn/) - [Solar](https://www.citadelrs.com/learn/solar/) - [Energy Storage](https://www.citadelrs.com/learn/solar-battery-energy-storage/) - [Roofing](https://www.citadelrs.com/learn/roofing/) - [Financing](https://www.citadelrs.com/learn/financing/) - [News](https://blog.citadelrs.com/news) - [Blog](https://blog.citadelrs.com) - [Contact Us](https://www.citadelrs.com/contact-us/) [![Get a Quote](https://no-cache.hubspot.com/cta/default/5109481/33403781-e6c8-488f-8982-c563afdce0a3.png)](https://www.citadelrs.com/get-a-quote/) # OUR RECENT BLOGS # Upselling Solar: How Builders Can Turn a Requirement into a Growth Opportunity ## Published Feb. 06, 2020 Builder & Developer magazine [recently wrote](https://bdmag.com/keep-calm-build-on/) that California’s mandate for all new homes to include solar energy represents “a first step into a brave new world of residential construction that will shape a new vision for home life.” At Citadel Roofing & Solar, we believe that comment suggests a forward-thinking mindset that will separate the builders and developers who really succeed with solar from those who merely fulfill a requirement.   ![IMG_1711_adj](https://blog.citadelrs.com/hs-fs/hubfs/IMG_1711_adj.jpg?width=300&name=IMG_1711_adj.jpg) Executive Vice President Aaron Nitzkin talks about the three types of solar-related products that provide immediate opportunities for builders to differentiate their products and “upsell” their solar homes -- energy storage systems, Electric Vehicle chargers, and larger solar energy systems with more panels -- in [this article](https://bdmag.com/upselling-solar-how-to-turn-a-requirement-into-a-growth-opportunity/), which was published by [Builder & Developer](https://bdmag.com/) on December 19, 2019.     [![Buyers Guide Ebook](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5109481/9e1fa72d-b816-4204-a850-a28dbea43cb1.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5109481/9e1fa72d-b816-4204-a850-a28dbea43cb1) ## Solar myths - **Solar is expensive.** False. Going solar actually saves you money, both initially and long-term. ### [LEARN](https://www.citadelrs.com/learn/) - [Solar](https://www.citadelrs.com/learn/solar) - [Energy Storage](https://www.citadelrs.com/learn/solar-battery-energy-storage/) - [Roofing](https://www.citadelrs.com/learn/roofing/) - [Financing](https://www.citadelrs.com/learn/financing/) ### [HOMEOWNERS](https://www.citadelrs.com/residential/) - [Solar](https://www.citadelrs.com/residential/solar/) - [Solar Maintenance](https://www.citadelrs.com/residential/solar-maintenance/) - [Energy Storage](https://www.citadelrs.com/residential/solar-battery-energy-storage/) - [Roofing](https://www.citadelrs.com/residential/roofing/) - [Smart Panels](https://www.citadelrs.com/residential/residential-smart-panels/) - [Customer Stories](https://www.citadelrs.com/residential/customer-stories/) - [FAQs](https://www.citadelrs.com/residential/faqs/) ### [BUSINESSES](https://www.citadelrs.com/commercial/) - [Solar](https://www.citadelrs.com/commercial/solar/) - [Solar Maintenance](https://www.citadelrs.com/commercial/solar-maintenance/) - [Energy Storage](https://www.citadelrs.com/commercial/solar-battery-energy-storage/) - [Roofing](https://www.citadelrs.com/commercial/roofing/) - [Portfolio](https://www.citadelrs.com/commercial/portfolio/) - [FAQs](https://www.citadelrs.com/commercial/faqs/) ### [homebuilders](https://www.citadelrs.com/homebuilders/) ### [Service Areas](https://www.citadelrs.com/about-us/service-areas/) [**Northern California**](https://citadelrs.com/about-us/service-areas/northern-california/) [Vacaville](https://citadelrs.com/about-us/service-areas/vacaville/) 761 Eubanks Dr. Vacaville, CA 95688  [(707) 925-3949](https://www.google.com/search?q=google+vacaville+citadel+roofing&sca_esv=1ff17551be336d16&rlz=1C1GCEA_enUS1209US1209&sxsrf=ANbL-n4adqZbbaVLAt2VszX_HRryHl_zmA%3A1778696582932&ei=hsEEasXKOIONm9cPhdPMiQY&biw=1536&bih=791&ved=0ahUKEwjFpfSP8baUAxWDxuYEHYUpM2EQ4dUDCBI&uact=5&oq=google+vacaville+citadel+roofing&gs_lp=Egxnd3Mtd2l6LXNlcnAiIGdvb2dsZSB2YWNhdmlsbGUgY2l0YWRlbCByb29maW5nMgUQIRigATIFECEYoAEyBRAhGKABMgUQIRigATIFECEYoAEyBRAhGJ8FMgUQIRifBUixIFC8B1jcHnABeAGQAQCYAXegAf0LqgEDOS43uAEDyAEA-AEBmAIRoALkDMICChAAGEcY1gQYsAPCAgYQABgWGB7CAgsQABiABBiKBRiGA8ICBRAAGO8FwgIIEAAYCBgeGA3CAgUQIRirApgDAIgGAZAGApIHAzguOaAH1lSyBwM3Ljm4B94MwgcFMC44LjnIBzmACAE&sclient=gws-wiz-serp#)  [Sacramento](https://citadelrs.com/about-us/service-areas/sacramento/) 1014 N Market Blvd., Suite 30 Sacramento, CA 95834 (916) 313-4720 [Santa Rosa](https://www.citadelrs.com/about-us/service-areas/santa-rosa/) 4165 Santa Rosa Ave Santa Rosa, CA 95407 (707) 610-0650 [Fresno](https://www.citadelrs.com/about-us/service-areas/fresno/) 744 P Street, Suite 304 Fresno, CA 93721 (559) 234-3097 ### [Service Areas](https://www.citadelrs.com/about-us/service-areas/) [**Southern California**](https://citadelrs.com/about-us/service-areas/southern-california/) [Santa Clarita](https://citadelrs.com/about-us/service-areas/santa-clarita/) 21616 Golden Triangle Road Santa Clarita, CA 91350 (661) 295-6848 [Corona](https://citadelrs.com/about-us/service-areas/santa-clarita/)   ### [Service Areas](https://blog.citadelrs.com/www.citadelrs.com/about-us/service-areas/) [**Southern California**](https://staging-new.citadelrs.com/about-us/service-areas/southern-california/) [Fresno](https://staging-new.citadelrs.com/about-us/service-areas/fresno/) 744 P Street, Suite 304 Fresno, CA 93721 (559) 234-3097 [Valencia](https://staging-new.citadelrs.com/about-us/service-areas/valencia/) 28920 Avenue Penn Valencia, CA 91355 (661) 295-6848 ### [about us](https://www.citadelrs.com/about-us/) - [The Citadel Way](https://www.citadelrs.com/about-us/why-citadel/) - [Service Areas](https://www.citadelrs.com/about-us/service-areas/) - [Our Team](https://www.citadelrs.com/about-us/our-team/) - [Testimonials & Reviews](https://www.citadelrs.com/about-us/reviews-testimonials/) - [Referral Program](https://www.citadelrs.com/about-us/referral-program/) - [Community Involvement](https://www.citadelrs.com/about-us/community-involvement/) - [Careers](https://www.citadelrs.com/careers/) ### [News](https://blog.citadelrs.com/news) - [In the News](https://blog.citadelrs.com/news) - [Blog](https://blog.citadelrs.com/) ### [Contact](https://www.citadelrs.com/contact-us/) - [Contact Us](https://www.citadelrs.com/contact-us/) - [Request a Quote](https://info.citadelrs.com/get-a-quote) - [Privacy Policy](https://www.citadelrs.com/privacy-policy/) [![](https://blog.citadelrs.com/hubfs/CitadelApril-2019/logo-1.png?noresize)](https://www.citadelrs.com/) - - - - - 2026 CITADEL ROOFING AND SOLAR - CSLB License 647149 ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Citadel Roofing & Solar", "url" : "https://blog.citadelrs.com/author/citadel-roofing-solar" }, "dateModified" : "2020-03-19T06:24:07.146Z", "datePublished" : "2020-02-06T16:33:03.000Z", "headline" : "Upselling Solar: How Builders Can Turn a Requirement into a Growth Opportunity", "image" : [ "https://blog.citadelrs.com/hubfs/CIT%20Blog%20Header%20.png" ], "mainEntityOfPage" : { "@id" : "https://blog.citadelrs.com/upselling-solar-how-builders-can-turn-a-requirement-into-a-growth-opportunity", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.citadelrs.com/hubfs/logo.png" }, "name" : "Citadel Roofing and Solar" } } ```